Privacy Policy
Effective Date: 12/09/2025
Last Updated: 02/16/2026
The Primal Foundry is a sub brand of Primal Beast Coven the brand operated by Personal Equivalent Coaching LLC (“Company,” “we,” “us,” or “our”), a limited liability company organized under the laws of the State of New Mexico.
This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit www.theprimalfoundry.com, purchase services, or engage with any digital offerings.
By using this website or our services, you consent to the practices described below.
1. Information We Collect
We may collect the following categories of information:
a. Personal Information
- Name
- Email address
- Billing information
- Payment details (processed via third-party providers)
- Information you voluntarily provide via forms, bookings, or email communication
b. Automatically Collected Information
- IP address
- Browser type and version
- Device information
- Pages visited and time spent on the site
- Referral URLs
- Cookies and usage data
2. How We Use Your Information
We use collected information to:
- Deliver purchased services and digital products
- Process payments
- Communicate regarding bookings and purchases
- Send administrative communications
- Send marketing emails (if you opt in)
- Improve website performance and user experience
- Comply with legal obligations
We do not sell, rent, or trade your personal information.
3. Payment Processing
Payments are processed securely through third-party providers, including Stripe and PayPal.
We do not store full credit card numbers on our servers.
Payment processors may collect and process your data in accordance with their own privacy policies.
4. How We Share Information
We may share information with:
- Payment processors
- Email service providers
- Website hosting providers
- Scheduling tools
- Legal authorities if required by law
All third-party providers are required to safeguard your information.
We do not sell personal data.
5. Cookies and Tracking Technologies
We use cookies and similar tracking technologies to:
- Improve functionality
- Analyze site usage
- Enhance user experience
We may use analytics services such as Google Analytics.
You may disable cookies through your browser settings. Disabling cookies may affect website functionality.
If you are located in a jurisdiction that requires consent for non-essential cookies, your continued use of the site constitutes consent where permitted by law.
6. Data Retention
We retain personal information only as long as necessary to:
- Fulfill service delivery
- Maintain business records
- Comply with legal and tax obligations
You may request deletion of your data by contacting us at the email below, subject to legal retention requirements.
7. Your Rights
Depending on your location, you may have rights including:
- Access to your personal data
- Correction of inaccurate data
- Request deletion
- Withdraw consent
- File a complaint with a data protection authority
To exercise any rights, contact us at:
8. Data Security
We implement reasonable administrative, technical, and physical safeguards to protect your information.
However, no method of internet transmission or storage is completely secure.
9. Third-Party Links
Our website may contain links to third-party websites. We are not responsible for the privacy practices of external sites.
10. Children’s Privacy
Our services are intended for individuals 18 years of age or older. We do not knowingly collect information from individuals under 18.
11. Updates to This Policy
We may update this Privacy Policy periodically. The “Last Updated” date reflects the current version.
Continued use of the website constitutes acceptance of updates.
12. Contact Information
Personal Equivalent Coaching LLC
Email: [email protected]
Thank you
